On February 16, 2024, the highly anticipated Reiss x McLaren Formula 1 collection officially launched, marking an exciting collaboration between luxury fashion house Reiss and the McLaren Formula 1 Team. This unique partnership blends Reiss’ refined craftsmanship with the high-adrenaline world of Formula 1, creating a collection that speaks to both fashion enthusiasts and motorsport fans alike.
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A brief overview
A Perfect Balance of Precision and Style
This collaboration seamlessly merges McLaren’s engineering excellence with Reiss’ signature tailoring, resulting in a collection that embodies performance, sophistication, and racing heritage. Designed for men, women, and children, each piece has been meticulously crafted to reflect Reiss’ commitment to quality while capturing the thrill of Formula 1.
The collection is divided into three distinct capsules—Dynamic, Hype, and Fun Wear—each offering a unique fusion of fashion and McLaren’s storied motorsport legacy.
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Hype Capsule: Statement Pieces with Racing Influence
The Hype capsule stands out with sleek leather varsity jackets, each adorned with McLaren Formula 1 insignia, alongside luxurious knitwear and silk resort shirts. These statement shirts feature hand-drawn prints of legendary racing destinations, including Miami, Monte Carlo, Las Vegas, and Silverstone. More than just clothing, these pieces celebrate racing culture and bold fashion aesthetics.
Dynamic & Fun Wear Capsules: Performance Meets Elegance
The Dynamic and Fun Wear capsules focus on tailored yet versatile pieces, including suits, blazers, and travel-friendly trousers, all crafted from premium performance fabrics. Additionally, the collection elevates everyday essentials with pieces like cotton polo shirts, jersey hoodies, and quilted vests, each subtly incorporating McLaren branding. These designs seamlessly transition from trackside attire to everyday wear, offering refined yet functional styling.
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McLaren Racing Stars Join the Campaign
Shot at the McLaren Technology Centre, the campaign features McLaren Formula 1 drivers Lando Norris and Oscar Piastri, alongside Formula 1 presenter Lissie Mackintosh. The visuals beautifully capture the synergy between Formula 1’s precision and Reiss’ commitment to craftsmanship, highlighting the dynamic fusion of sport and style.
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Reiss CEO on the Exciting Partnership
Reiss CEO Christos Angelides expressed his excitement about the collaboration, stating:
“We are proud and thrilled to launch the Reiss x McLaren Formula 1 Team collection, celebrating the very best of these two prestigious British brands.”
This partnership not only reinforces Reiss’ reputation for excellence but also expands McLaren’s influence beyond the racetrack, introducing the brand to a new audience through a sophisticated and stylish medium.
A Milestone for Reiss in the World of Formula 1
The Reiss x McLaren collaboration marks a pivotal moment for Reiss, as the brand steps into the high-speed world of Formula 1, broadening its reach to a passionate new fan base. At the same time, McLaren strengthens its global presence, extending its influence beyond motorsport and into the world of luxury fashion.
As the Formula 1 season progresses, this collection is set to become a go-to wardrobe staple—not just for racing fans but also for those who appreciate refined, performance-driven fashion.
