Previously, a luxury brand’s summer project was associated with releasing the latest collection, conducting a campaign, or organizing an impressive event. Summer 2026 promises something... Continue reading
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Category: Brand Launches & Collaborations
People tend to get surprised when they learn about a collaboration between a famous luxury brand and the space industry. Such collaborations are rare but... Continue reading
It is easy to understand why the collaboration between Balenciaga and Puma stands out. It is not a typical luxury partnership. In fact, it feels... Continue reading
Collaborations between fashion and art became common practice within the luxury industry. However, most brands focused on creating exclusive products featuring artworks from collaborating artists.... Continue reading
The distinction between celebrity participation and fashion authorship is one that is now under increasing scrutiny, but the current situation emerging in the case of... Continue reading
In response to criticism surrounding the appropriation of Indian designs, the Italian fashion brand Prada has finalized an official partnership agreement with the Indian government.... Continue reading
The inauguration of the Dior Beijing flagship store represents a significant milestone in the global retail development for the Dior brand. Located in the highly... Continue reading
A Modern Icon + Classic Brilliance Julia Roberts’s entry into the frame sporting Tiffany & Co. makes it impossible not to feel a sense of... Continue reading
The moment Louis Vuitton gets together with Takashi Murakami, everyone in the fashion industry hears. The two forces of creativity in the fashion world defined... Continue reading
The focus shifted to Milan, which marked the introduction of The Tiger by Gucci, a cinematic project that replaced the traditional runway show. The director... Continue reading
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