Michael Kors made the Eternal City his runway for Fall 2025, staging a campaign that blurred the line between cinema and fashion. The Michael Kors Fall 2025 campaign Rome brought together British model-actress Suki Waterhouse and American actor Logan Lerman, fusing their star power with the ageless architecture of Italy’s capital. Shot by Lachlan Bailey and styled by Emmanuelle Alt, images like those by Bailey unfolded like frames from a film, with a Kors touch.
A brief overview
The Eternal City as Setting
The selection of Rome was not incidental. Piazza Navona, the Spanish Steps and the Fountain of Acqua Paola, served as both stage and cast member. The city brought its layers of history and romanticism to the campaign. Baroque facades provided grandeur from which Kors’s fall silhouettes could take flight: sleek, the beautiful line of tailored separates, and the glamour of evening all seemed at once to belong to heritage and belong to today’s landscape. Just as archival collections are introduced again to generation after generation; the seminal setting elevated ready-to-wear to something cinematic.
Suki Waterhouse: Effortless Glamour
Suki Waterhouse personified the effortless glamour that Kors is known for, but with her own edge. One executed look, a tailored coat worn at the waist and high-heeled boots — beamed with confidence and originality spanning both runways and stages. Waterhouse committed a more personal course of action by recording a cover of Don Henley’s All She Wants to Do Is Dance for their campaign’s short film; which brings the fashion, the music and storytelling energy that is distinctly, 2025.
Logan Lerman: Quiet Sophistication
In opposite form to Waterhouse’s sparkle was Logan Lerman’s quiet sophistication. Dressed in quintessential outerwear and tailored suits, he brought cinematic weight to the campaign. Whether it was looking debonair in a three-piece or worn-in and approachable in an overcoat and chunky-knitted sweater, his presence brought Kors’s vision of the modern man into focus: polished but accessible, recognizable in luxury boutiques, and an evolving and more nuanced menswear marketplace.
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Why It Resonated
When we think about the success of the Michael Kors Fall 2025 campaign Rome, it is all in the story. The story is layered with cultural nostalgia, conjuring mid-century Roman cinema, without sacrificing current, wearable fashion. It proved that luxury campaigns are as much about fantasy and desire as they are about storytelling, lest it is viewed as a fluid now tethered to what was as well as a marker of the contemporary.
Wrapping Up
By staging his Fall 2025 campaign in Rome, Michael Kors reminded the fashion industry that where matters. By pairing two emerging actors with a city steeped in cinematically charged history, he brought forth a campaign that felt both timeless and urgent; both archival and forward-thinking. This isn’t fashion — it is Kors’s love letter to the Eternal City, a bellwether for modern glamour and how it arrives.
