In a historical first, the fashion house of Dior launches its first-ever coed advertising campaign, in tandem with the much-awaited arrival of Jonathan Anderson’s collections. This designer is making fashion history as the first creative director to lead the women’s and menswear divisions of the fashion house, and he has definitely injected a breath of fresh air into the fashion house’s legacy of elegance.
View this post on Instagram
Photographed by David Sims, the naturalistic photographs of the campaign showcase a cast of diverse individuals, including actress Greta Lee, football superstar Kylian Mbappé, and French actor-director Louis Garrel. Added to the star-studded cast is Paul Kircher, the talented individual who has recently been named a brand ambassador of the renowned fashion house Dior. The launch of this campaign is a historic milestone for the luxury brand as it continues to connect the realms of high fashion with the sports and entertainment sectors.
Other celebrities who have joined this campaign include Sunday Rose, the daughter of actress Nicole Kidman and Keith Urban, as well as models Laura Kaiser and Saar Mansvelt Beck. The choices that have been made for this campaign reflect the progressive thinking that has been exhibited by Dior, which has moved away from the usual fashion model narrative.
This new series of accessories is a testament to the transformation of the Dior brand under the guidance of Jonathan Anderson, where the ideals of inclusivity and relevance hold equal importance to the heritage of the brand. Under his direction, the house of Dior is undergoing a transition in which classic and modern ideals of the fashion world are being integrated.
While Dior continues to make waves in the fashion world, this particular campaign is more than just an advertising initiative; it is an indication of Dior’s dedication to diversity and the future of fashion. With the launch of the two collections in a coed format, it is clear that Dior is positioning itself at the forefront of new conversations around identity and fashion, a direction echoed in the latest McQueen campaign, which similarly embraces bold storytelling and modern ideals.
