New York City sidewalks were the stage for Ashley Graham‘s new achievement: making her debut as the Worldwide Ambassador of Stuart Weitzman. The Fall 2025 campaign showcases Graham not only as the face of the brand’s shoes but also the voice of its changing vision, one that believes in inclusion, notoriety, and style without apology.
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The imagery inscribes Graham in striking boots and oversized glasses and canning him through Manhattan with a fluidity that mingles glamour and quotidian vitality. It’s not just a campaign photo shoot; it’s a message. Stuart Weitzman, famously associated with luxury shoes, is now rooting itself in discourses of diversity and representation within fashion. Casting Graham, a supermodel who’s been feted for transforming standards of beauty, represents a conscious pivot toward a contemporary and diverse identity.
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For Graham, the collaboration is extremely personal. Accessories, she often doesn’t ask for size; they’re a pure representation of individual style. By assuming this ambassador position, she’s bringing that curve community into the luxury realm by proxy; that’s organic and formidable. For Stuart Weitzman, this is a full-circle moment: a legacy brand equating with a cultural phenomenon that represents both aspiration and authenticity.
