When Ashley Graham talks, the fashion industry listens. This autumn, the supermodel, business owner, and long-time champion of body acceptance introduced her new endeavor, a new partnership of hers with JCPenney, redefining how plus-fashion should appear, how it should be felt, and how it should be applauded.

View this post on Instagram

A post shared by Marlena M. (@bigcity_curvygirl_thinwallet)

The collaboration is a retail milestone event. The first collection, offered in sizes 14W to 30W (0X–5X), combines Graham’s laid-denim chic aesthetic with JCPenney’s everyday affordability. From smooth knits and midi dresses to sharp outerwear and basics actually designed to fit, the entire line was built around a single purpose: embracing each body with confidence, no compromise necessary.

However, what’s even more thrilling about this partnership is its permanence. This’s not an isolated capsule; it’s just the start of a long-term relationship for both Graham and the brand. As per JCPenney, it’s partnership, which is going to expand into future seasonal releases, each of which is going to keep alive its mission of “making fashion for all, not a few.”

For readers who love to turn inspiration into outfits, explore our full fashion range!

Graham, who for more than a decade defied industry-wide standards of beauty, told attendees at New York’s recent launch event that “plus-size people deserve to be considered first, not last.” It’s something to which many customers have deeply related, as they have been ill-served by popular fashion for far too long.

You May Also Like:

For JCPenney, the partnership is about more than a business strategy; it’s a declaration. Against a changing retail landscape where, at long last, inclusivity and authenticity are industry cornerstones, the brand is placing its chips on what Graham embodies: confidence, accessibility, and uncompromising style for all sizes.

As try-on hauls engulf social media and campaign images pour out, one thing’s for certain: this collabo’s not for clothes alone. It’s about empowerment, about representation, and about a reminder that fashion is everybody’s thing.