Supermodel Bella Hadid has officially been named the global ambassador for the renowned Swiss luxury jewelry brand, Chopard. This partnership positions Hadid as the new face of Chopard’s upcoming campaigns, particularly for the Sculpted by Light series, which showcases the brand’s iconic Ice Cube collection. The campaigns, shot by acclaimed photographers Charlotte Wales and Alasdair McLellan, capture the perfect synergy between Hadid’s elegance and Chopard’s meticulous craftsmanship.
הצגת פוסט זה באינסטגרם
A brief overview
Following in Julia Roberts’ Footsteps
Hadid’s appointment follows the tenure of Hollywood legend Julia Roberts, who served as Chopard’s ambassador since 2021. While Roberts continues her work as the face of Lancôme, Hadid takes the reins at Chopard. This move underscores the brand’s intention to appeal to a new generation of luxury consumers.
Caroline Scheufele, Chopard’s Co-President and Artistic Director, praised Hadid’s “effortless elegance and joie de vivre”, qualities that perfectly align with the ethos of the esteemed brand.
A Win-Win Collaboration
This partnership is a win not only for Chopard but also for Bella Hadid, marking a significant milestone in her career. Following a brief hiatus, Hadid has returned to the spotlight in full force. Already a dominant force in fashion, she continues to expand her influence with ventures such as her OREBELLA fragrance line. This collaboration reaffirms her status as a global icon capable of bridging traditional luxury with modern appeal.
הצגת פוסט זה באינסטגרם
Bella Hadid’s Role in Chopard Campaigns
The Sculpted by Light campaign exemplifies Chopard’s dedication to timeless design and exceptional artistry. By blending bold geometric patterns with striking use of light, the campaign positions Chopard’s jewelry as both artistic and functional, resonating with Hadid’s minimalist yet modern style.
Hadid’s influence in the fashion industry, paired with her ability to captivate both luxury brands and younger audiences, is expected to strengthen Chopard’s global appeal. Her fresh take on elegance complements Chopard’s reputation for crafting exquisite jewelry and watches, creating a powerful fusion of classic and contemporary luxury.
Elevating Chopard’s Presence
This collaboration reflects broader trends in the fashion world, where global icons like Hadid shape not just what we wear but also the narratives of enduring brands. As Chopard’s new ambassador, Bella Hadid is set to further elevate the brand’s presence in the luxury sector, bridging the gap between high fashion and refined artistry.
This new chapter in Hadid’s career, combined with Chopard’s ongoing innovation, is poised to influence luxury trends and jewelry designs for years to come, keeping both Hadid and Chopard at the forefront of the fashion world.
