The new Barbie movie starring Margot Robbie, is easily this summer’s biggest cultural moment. But beyond its cinematic success, the film is making serious waves in the worlds of fashion and retail, and that could mean big opportunities for investors. Here are three fashion-related companies worth keeping an eye on, thanks to Barbie’s box office power and pink-powered influence.
A brief overview
Birkenstock: A Stylish IPO Opportunity
Birkenstock, the iconic footwear brand, is reportedly planning to go public this September, with backing from private equity firm L Catterton. The brand could be valued at over $8 billion—fueled in part by a Barbie cameo.
In one standout scene, Margot Robbie’s Barbie ditches heels in favor of a pair of pink Birkenstocks, sparking a surge in interest. Since then, Birkenstock’s value has climbed closer to $9 billion.
The company, nearly 250 years old, has positioned itself as a premium fashion label, with high-profile collaborations with Dior and Valentino. Last year alone, Birkenstock earned €1.2 billion (about $2 billion), marking a 29% jump in revenue, with profits reaching €394 million.
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Mattel: The Barbie Boom Is Real
As the company behind the legendary Barbie doll, Mattel is enjoying a major revival. The movie’s success has already lifted Mattel’s stock more than 30% from its March low.
Now, the company is exploring sequel ideas and eyeing Hollywood franchises for other brands like Hot Wheels and Barney. With merchandise flying off shelves and Barbie dolls back in high demand, Mattel is turning a cultural moment into serious market momentum.
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Gap and Other Brand Collabs
Mattel partnered with over 100 brands for Barbie-inspired collections, including fashion retailer Gap. These collaborations, ranging from apparel to beauty products, have gained visibility and sales thanks to the movie’s global hype.
With Barbie pulling in over $500 million globally in its first week, companies aligned with the brand are benefitting from both cultural buzz and real revenue boosts.
Whether it’s pink sandals, nostalgic dolls, or limited-edition brand collabs, the Barbie effect is real and it’s reaching far beyond the big screen. For investors looking to mix fashion sense with financial savvy, Birkenstock, Mattel, and Barbie’s brand partners may be worth a closer look.
