A brief overview
A brief overview
Fendi Pokemon: The Year of the Dragon is a collaboration between Fendi and Pokémon that brings together high fashion and nostalgic playfulness. Working with Hiroshi Fujiwara’s Fragment brand, Fendi has curated a limited edition collection in which it hopes to take the classic FF logo and collaborate with Dragon-type Pokémon characters like Dratini, Dragonair, and Dragonite. What a display of fashion fantasy, creativity, craftsmanship, and Year of the Dragon energy!
Evolving from previous Friends of Fendi projects, this partnership will push ever-bolder new boundaries across mixed cultural collaborations. Fendi is poised in the global (and anime-crazed) popularity of games and culture and made nostalgic ideas into luxuriously wearable products. You have in this drop art storytelling about legacy with style – bags, hoodies, and text.
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One standout features a bold blue Dragonite — a clever nod to classic Pokémon wrapped in Fendi’s iconic design language.
The launch of the collection is scheduled for January 4, 2024. The brand really embraced the Year of the Dragon exploration through a colourful collection. In true Fendi style, the FF motif was reimagined in bold yellows giving dragon energy, power, and movement. Dragonite, the cheerful beast of Pokémon, appears on classic silk pajamas, collectible figures and on the embroidery on earlier Fendi baguette bags – yes, this was seamless playfulness!
What was the highlights? A handcrafted Dragonite collectible that required over 30 hours of leather artisanal work from Fendi. This same level of detail is evident throughout the collection, in keychains, jewelry, and soft accessories, combining sophistication with whimsy.
Many fashion fans still have a shot at getting their hands on this sought-after limited edition drop. While the collection flew off Fendi’s shelves almost instantly, select pieces have surfaced on high-end resale platforms like StockX and eBay — making them the go-to spots for collectors and curious trend-hunters alike.
One particularly eye-catching piece? A sleek hoodie featuring Dragonite in full streetwear mode, a perfect blend of Pokémon charm and Fendi edge.
Beyond what you can wear, Fendi also teamed up with Niantic, the makers of Pokémon GO – to add a digital twist to the collaboration. Players could unlock exclusive in-game avatar items by visiting select Fendi-sponsored PokéStops around the world, creating a clever link between luxury fashion and virtual fandom.
Whether you’re eyeing a Dragonite sweatshirt or a Zucca Pochette Bag, the resale market is where the magic still lives. Just remember: demand is high, and stock is limited — so if something catches your eye, don’t wait too long to make it yours.
The collaboration with Fendi Pokemon shows that high-end brands can be fun, attention-grabbing, and inclusive. With the combination of cultural symbols, craftsmanship, and digital technology, this drop is aimed at many generations. Whether you are a seasoned collector or new to it all, there is something that gravitates to both high fashion and childlike curiosity.
So, are you ready to catch ’em all – in couture?
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