The focus shifted to Milan, which marked the introduction of The Tiger by Gucci, a cinematic project that replaced the traditional runway show. The director of this project was Spike Jonze, along with Halina Reijn, marking the first creative collaboration of Demna with Gucci.
The show was led by Demi Moore, starring as Barbara Gucci. Barbara was depicted as the matriarch of the Gucci family. The actors, including Edward Norton, Elliot Page, Keke Palmer, and Ed Harris, helped bring Demna’s vision of the ‘Gucci family’ to life.
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The costumes, which had been designed as an extension of their personalities, reflected this new creative direction from Gucci with rich textures, suit silhouettes, and references to the brand’s heritage. The red carpet event, which was attended by attendees of the premiere, turned into a show of its own.
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