She is now an official brand ambassador of Balenciaga, a name synonymous with Paris, France. This announcement keeps up her close ties with the fashion house and confirms that in the world of luxury brands, she is increasingly influential.
A brief overview
A Natural Evolution in Their Journey Together
Kim’s relationship with Balenciaga has always been an affair of high fashion. She strolled the catwalk at the brand’s 51st fashion show, shone in a custom Balenciaga gown at the Met Gala 2021, and has always sat in their front rows. Balenciaga’s sharp, avant-garde vision is a seamless fit for her.
הצגת פוסט זה באינסטגרם
As they continue to expand globally, this partnership is a perfect match for both Balenciaga and Kardashian. With Kim Kardashian’s huge following and massive cultural influence she is just the person to spread the brand’s message wider and deeper among the public. A genuine love affair with Balenciaga’s clothes coupled to her ability to connect with millions is instead most ideal.
A Forward Strategic Step in Modern Luxury
הצגת פוסט זה באינסטגרם
The move also encapsulates the concept of Balenciaga’s commitment to getting in touch with leading voices from all over the world with its own values and views. By adding Kim Kardashian, the brand links up with someone who personifies two aspects of modern luxury—from a celebrity power perspective and in terms of genuine style credibility.
Kim Kardashian’s new role is a critical step forward for Balenciaga today. As they continue to set new boundaries and define high fashion, it merges star power with the prestige of couture, and sets their place even higher up at the apex of world fashion.
