In today’s world of fast-paced fashion, environmental awareness is no longer just important; it is paramount. Leading the way toward a more sustainable future is iconic Italian luxury house Prada—they are redefining how high fashion interacts with the planet.
A brief overview
Re-Nylon: Sustainable Vision
Prada’s sustainability endeavors begin with their incredible Re-Nylon initiative. Through this project, the brand replaces its well-known nylon, which comprises some of the most popular accessories—with a regenerated version, called ECONYL.
The innovative fabric takes recycled plastic waste gathered from the ocean, fishing nets, and textile scrap. Prada is committed to converting any virgin nylon to Re-Nylon by the end of 2021—a clear indication of the brand’s desire to have long-term environmental goals.
Innovation with Every Stitch
On top of its Re-Nylon endeavor, Prada is also leading the charge when it comes to textile innovation. The brand consistently collaborates with leading fabric innovators to create new textiles that fulfill their luxury aesthetic while aiming to reduce environmental impact.
In one of their strongest partnerships, Prada created a fabric that had recycled ocean plastic in it with a textile developer. The new fabric was designed into Prada’s signature handbags, showing that luxury and sustainability are no longer mutually exclusive.
A Leader in Sustainable Fashion
As the industry grapples with its role in the current environmental catastrophe, particularly regarding fast fashion – Prada’s leadership is deeply needed for change.
The brand is taking on—head on—their effort to reduce waste by implementing eco-friendly practices, allowing them to set a new standard for other luxury labels to follow.
In the past decade, no matter the size of the fashion house, brands, from luxury giants to streetwear brands, are starting to experimenting with innovative materials and crafting high quality pieces that do not impact the environment.
What used to be considered niche is quickly becoming the new norm with the leadership of brands like Prada.
Setting the Gold Standard
Prada’s journey towards sustainability demonstrates the possibilities of style and substance come together. As consumers have increased awareness of the choices they are making, brands that led the charge for environmental reasons are coming out on top.
With innovative next-generation materials, and commitment to the planet, Prada is for sure setting the gold standard for eco-luxury fashion.
