Savage x Fenty is set to release its newest maternity collection on August 9, designed by the brand’s founder and visionary Rihanna herself.
Known for redefining maternity style throughout her own pregnancies, Rihanna’s new collection merges fashion-forward design with real-life functionality. Drawing inspiration from some of the brand’s most beloved styles like Savage x Cotton, Floral Lace, and Savage Not Sorry this release reimagines lingerie for moms-to-be.
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A brief overview
Fashion Meets Function for Moms
This collection is more than just stylish it’s smart. The maternity bras feature thoughtful touches like front-adjustable straps, a full nursing sling for easier access, nursing clips, and extra hook-and-eye closures for a custom, comfortable fit as bodies change.
The Savage x Cotton bras are available in black, gray, and navy, while the Floral Lace and Savage Not Sorry styles come in black and lavender. Sizing ranges from XS to 4X. Pricing starts at $34.95 for VIP members, with non-members paying $44.95 to $49.95.
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Beyond Bras: A Bold Statement Tee
The collection also includes a relaxed-fit tee that reads “Make More Babies”—a playful and empowering addition. Items will be available on savagex.com and in Savage x Fenty retail stores, as well as featured in Babylist’s new Beverly Hills showroom.
Models Leading the Campaign
The campaign is fronted by curve model Tabria Majors, who boasts over 2 million Instagram followers and fellow model Esence Tatiana, with 600K followers. Both are known for their body-positive influence and help spotlight the inclusive vision of this maternity launch.
The collection drops alongside another exciting announcement: Rihanna is expecting her second child with rapper A$AP Rocky—making this release feel all the more personal.
