A brief overview
Zara marked its 50th birthday with a celebration that felt both timely and timeless. Unveiling the Zara 50th anniversary campaign, titled “50 Years, 50 Icons,” the brand paid tribute to five decades of culture, style, and evolution. Bringing together 50 iconic models, each with their own imprint on fashion history, the campaign honors the individuals who have shaped the industry’s narrative while reflecting Zara’s own journey through the ever-changing world of style.
הצגת פוסט זה באינסטגרם
The collection, styled by renowned fashion editor Karl Templer, presents a clear and confident vision rooted in modern monochrome elegance. With Karl Templer styling at its core, tuxedo dressing – sharp in black and white, is reimagined with a refined sophistication that speaks to timeless tailoring while embracing a fresh, contemporary edge. This isn’t merely a statement of style; it’s a nod to legacy. Each look bridges Zara’s humble beginnings with its evolution into a fast-moving, diverse, and influential force in today’s fashion landscape.
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A Collective Fashion Milestone & Steven Meisel Zara Collaboration
Shot by Photographer Ned Rogers, the first look of the campaign embodies a clean, timeless look and feel, but the strength of this project is much deeper than just that. The follow-up content is prepared and develops into a short, photobooth-like film shot by Steven Meisel, which captures in both a relaxed and genuine manner, the spirit behind the lens is rooted in collaboration, legacy, and passion. Many of the models share a legacy with both Meisel and Zara, so in addition to creating a visual homage to a few decades of fashion, it was primarily about reunion.
The prestige of Templer’s position as stylist provides an important sense of direction and authority to the project, complemented by the exceptional work of a diverse range of creative talent, including makeup by Pat McGrath, hair styling by Guido Palau, nail artistry by Jin Soon Choi, all of whom had the vision and guidance of Duzansky. The behind-the-scenes elements cast by Piergiorgio Del Moro and Giulia Massullo, post-production by Modern Post, all support the idea that an ambitious project like this can come to fruition and be done with such craftsmanship, especially in a moment when the industry continues to grapple with the pressures of rapid-cycle fashion.
A Tribute with Performative Energy
In an interesting turn, but not unexpected, Meisel captured a fun surprise that included part of the ‘making of’ behind-the-scenes reveal that consisted of a musical tribute, set to Donna Summer’s 1970s disco hit “I Feel Love.” All 50 models singing the disco hit, defining one of the different heights of the shoot, joy, energy, and connection. The act was not just one of performance or “look at us”, but a symbolic act of unity across almost 80 years of generational talent.
