Fashion has always been a powerful tool of self-expression — a way to reflect who we are and how we see the world. But in recent years, an unexpected force has become one of fashion’s biggest trendsetters: television. From the polished retro aesthetic of Mad Men to the bold, experimental vibe of Euphoria, TV shows have redefined the style conversation, shaping what we buy, wear, and admire.
A brief overview
Mad Men and the ’60s Revival
When Mad Men hit screens in 2007, it wasn’t just the sharp writing or compelling characters that drew people in — it was the stunning attention to mid-century fashion. Suddenly, pencil skirts, tailored suits, and A-line dresses made a comeback. Designers took note, and soon, elements of 1960s fashion appeared in modern runway collections.
But the show’s influence didn’t stop at clothing. It revived an entire era’s aesthetic, from vintage-inspired accessories to retro hairstyles and makeup. Mad Men reminded us that classic elegance never really goes out of style.
Gossip Girl: High School, High Fashion
Fast forward to Gossip Girl, the early 2000s teen drama that doubled as a weekly fashion show. Characters like Blair Waldorf and Serena van der Woodsen became instant style icons, blending designer pieces with attainable high-street fashion in a way that felt aspirational yet accessible.
The show’s genius was in how it married luxury with real-life styling — viewers could emulate the looks without breaking the bank. Thanks to Gossip Girl, preppy plaids, headbands, and layered chic became the look for a generation.
Game of Thrones: Medieval Meets Couture
Fantasy series like Game of Thrones might seem worlds away from fashion trends, but their impact has been real. The show’s dramatic costuming sparked renewed interest in medieval and Renaissance-inspired fashion. Flowing gowns, detailed embroidery, rich fabrics, and leatherwork all found their way into designer collections inspired by Westeros.
It’s a powerful reminder that storytelling through costume design can influence even high fashion’s most avant-garde expressions.
Euphoria and Gen Z Expression
No recent show has had quite the fashion and beauty impact of Euphoria. With its mix of vintage and modern, bold colors and unapologetically gender-fluid styling, the show became a visual playground for Gen Z’s self-expression.
Euphoria not only brought back Y2K trends but also challenged traditional fashion norms — celebrating individuality with experimental makeup, layered textures, and fearless styling choices that echo beyond the screen.
From Screen to Sidewalk
What makes these shows truly influential is how their style moves from the screen into everyday life. Platforms like Instagram, Pinterest, and TikTok are filled with fans recreating outfits and beauty looks inspired by their favorite characters. Retailers have caught on too, launching collections directly influenced by TV fashion moments.
This full-circle loop — from screen to social to shopping cart — shows how visual storytelling can shape the way we dress, express ourselves, and feel.
At the end of the day, television doesn’t just tell stories — it dresses them. And in doing so, it reshapes how we tell ours.
