In the beauty world, few figures are as influential as Guy Tang. The internationally recognized hair artist, educator, and founder of the #mydentity brand remains at the forefront of hair culture, inspiring hair artists globally with his bold color transformations, inclusive messaging, and never-back-down attitude.
הצגת פוסט זה באינסטגרם
In 2025, Tang’s “Super Power Direct Dyes” line continues to be a fundamental component of creative hair color. This collection of semi-permanent colors is heavily influenced by comic book styling and the deeper value of self-expression, with vibrant tones like Titanium Shield, Crimson Spell, and Violet Sorcery. Tang’s dyes are more than just reliable colorants; they’re enriched with keratin and argan oil to nourish and protect the hair. Beyond blending bold colors, Tang has always held an intrinsic connection to hair health and beauty. Professionals worldwide still love working with these shades for their versatility across hair types — and let’s be honest, the results are simply gorgeous.
Not only is Tang’s influence felt through his product lines, but he’s also a highly respected educator. On his YouTube channel, with 2.3 million subscribers (and counting), he continues to teach stylists and colorists at every level. Whether it’s advanced balayage techniques, product breakdowns, or dramatic makeover content, his videos offer a rare window into the mind of a true artist. Tang continues to uplift and energize the community with each post. His words, “Be free. Be you.” resonate throughout, encouraging people to own their individuality and see hair as a powerful part of self-expression.
הצגת פוסט זה באינסטגרם
His live appearances are still in high demand — his most recent one at TOP HAIR International 2025 in Düsseldorf, Germany, was a clear highlight. He took the stage to present next-level color correction and decolorization techniques, blending sharp technical skills with his trademark style and showmanship. Audiences loved that even in the boldest transformations, Tang emphasized maintaining hair integrity — a crucial message in an age of radical hair trends.
A brief overview
Being True to Who He Is: Guy Tang’s Culturally Inclusive Space
In a time when social media often favors surface over substance, Tang’s honesty and sincerity set him apart. He’s always shared openly about the challenges he’s faced as an Asian American gay man in the beauty industry, and his story continues to resonate with a worldwide audience. His voice matters, especially as conversations around mental health and LGBTQ+ representation stay at the forefront. It’s this dual role as both artist and advocate that makes his presence so powerful.
Guy Tang also dedicates time to lifting new talent. Through mentorships and meaningful connections, he helps up-and-coming stylists — especially from underserved communities — find their voice in the industry. For Tang, beauty innovation isn’t just about color theory. It’s about how we empower the next generation of culture-makers.
Growing the #mydentity Movement
In 2025, Tang is expanding #mydentity beyond dyes. New additions include color-protecting shampoos, bond-repair treatments, and scalp-nourishing oils — essentials for anyone committed to long-lasting, expressive hair. For Tang, professional care doesn’t stop at the salon chair. It’s part of a lifestyle where creativity, care, and individuality coexist.
He’s also thriving on social media. Whether it’s TikTok tutorials, Instagram reels, or powerful messages around identity, Tang continues to reach and inspire millions. His energy, high-impact visuals, and unfiltered approach make him not only a go-to for styling tips but also for reminders on staying real in an industry driven by reinvention.
Guy Tang’s Story Has Just Begun
What makes Guy Tang’s journey so powerful isn’t just his artistry — it’s his refusal to be boxed in. Whether he’s rewriting the science of hair color, redefining masculinity in beauty, or showing the world how to love themselves through transformation, Tang is more than a stylist — he’s a movement.
As Guy Tang continues to rewrite the rulebook, the real question is: are we ready to keep learning, expressing, and evolving with him?
