Cardi B is preparing to enter the hair category with the upcoming launch of her new brand, Grow-Good Beauty. The announcement marks a significant expansion in her entrepreneurial portfolio and signals her official debut in owned beauty.
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According to the details shared, Grow-Good Beauty is set to launch this spring. The brand is part of a joint venture between Cardi B and Revolve Group, the California-based fashion and lifestyle retailer. The partnership was previously reported as an exclusive multicategory venture spanning apparel and beauty.
Grow-Good Beauty represents Cardi B’s first-owned beauty brand. While she has collaborated across fashion and lifestyle sectors in the past, this launch establishes her direct presence in the beauty space under her own label.
The move adds hair care to her growing business portfolio and reflects a strategic step into a category with strong cultural relevance and consumer demand.
In the post announcing the project, it was made clear that hair is the focus of the next drop, with the brand expected to debut this spring.
