Rihanna is making a glamorous comeback to the fashion stage with her latest Puma tie-in. The new joint venture, available for the first time at Nordstrom, is called Fenty x Puma, and begins with its release of the Avanti sneaker–a striking, design-heavy product that personifies both Rihanna’s inimitable style and also Puma as an athletic brand.
A brief overview
Avanti: A Mix of Tradition and Innovation
The focal point of this collection is the Avanti, a sneaker that combines two of Puma’s most iconic models. The upper is based on the classic King football boot, while the sole is borrowed from the Easy Rider profile. The end product? A shoe that brings together sport and fashion combining retro appeal with a innovative streetwear zing.
Rihanna’s stamp is all over the design–slick, adaptable, and never standing still.
Style for All Ages
This collaboration uniquely targets the family as a market. Rihanna was determined that the Avanti sneaker would be available in sizes for both adults and children, so that her larger goal of making clothing universal, liveable, and fashionable had at least one more concrete expression of success.
Inspired by both the cultural importance of soccer and her own fashion taste, this line offers a distinctive mix of sport and pop culture. It is an original approach to day-to-day footwear with a global touch.
הצגת פוסט זה באינסטגרם
A Renowned Collaboration with Fashion Results
Rihanna‘s relationship with Puma began in 2015, when she took on the role of Creative Director and launched several much-liked items, including the Fenty Trainer and the husky wedge sandals that quickly became a sensation.
Her confrontational aesthetic and Puma’s sporting roots turned out to be an inspired match, winning great reviews and making a memorable entrance on the legendary runways of both Paris and New York. This new phase in their cooperation is like a return to basics but at the same time a leap into the unknown.
