Rolex has been creating an elaborate system of brand ambassadors for decades. Rolex Testimonees are never random celebrities chosen simply because of popularity or even... Continue reading
Previously, a luxury brand’s summer project was associated with releasing the latest collection, conducting a campaign, or organizing an impressive event. Summer 2026 promises something... Continue reading
People tend to get surprised when they learn about a collaboration between a famous luxury brand and the space industry. Such collaborations are rare but... Continue reading
If we talk about Copenhagen Fashion Week two decades ago, we should pay attention to the fact that the fashion industry mostly concentrated its attention... Continue reading
It is easy to understand why the collaboration between Balenciaga and Puma stands out. It is not a typical luxury partnership. In fact, it feels... Continue reading