Few names in perfumery carry as much weight as Guerlain, and for this autumn, the house proves that true icons never truly leave. With the Guerlain New Fragrance Launch 2025, Shalimar embarks upon a new era with the introduction of Shalimar Essence. The new incarnation keeps Shalimar’s essence from 1925 by Jacques Guerlain but infuses it with modern sensuality.
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Fronting the campaign is Natalia Vodianova, long-time Guerlain muse, who revisits Shalimar after first appearing for the brand two decades ago. She connects the past to the present and recalls why Shalimar remains an icon of timeless sophistication. The campaign photography features effortless femininity — a denim shirt, effortless styling — and centers the fragrance itself.
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More than a launch event, it is a celebration marking Guerlain’s genius for renewal with due respect to tradition. Shalimar Essence invites a new audience to share why women have been captivated by this fragrance for one century and how tradition and contemporality harmonize so beautifully.
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