The Rosie Huntington Whiteley Vogue Australia Cover features the model in a type of editorial that sees her return to a style of imagery that is reminiscent of the early part of her career. The editorial, which took place over locations such as the Harbour Bridge, the Sydney Opera House, and the streets of Sydney, sees Huntington-Whiteley moving from one place to another. This contrasts with a static environment that one might see within a more traditional photo shoot.
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For Huntington-Whiteley, this type of shoot represents a type of imagery that sees the photographer working within an environment that has become less common. When working within the industry at an earlier part of her career, editorials were designed to be based on spontaneity. This saw the shoot take place over locations, with images being taken as they happened. This type of imagery can be seen within much of the imagery that helped to define the industry at the time.
The type of imagery that this shoot represents can be taken back to one of the first instances of Huntington-Whiteley working with Victoria’s Secret. This saw her become one of the most recognized models working with the brand, known as one of their Angels. This type of imagery saw movement play a significant role within the shoot, reflecting a new era in Victoria’s Secret imagery. This saw Huntington-Whiteley working within an environment that emphasized movement, something that can be seen within this type of imagery.
The Rosie Huntington Whiteley Vogue Australia Cover is a revisit of this energy. Rather than depending on a specific scene, the shoot takes the model through the city, allowing the environment to dictate the shoot. The result is a series of images that seem more in line with the environment and not as staged as a typical shoot.
The concept of change has also been evident in her career, not only as a model. In 2011, she began working in film, specifically in the movie Transformers: Dark of the Moon. The change in medium required a different level of presence in front of the camera. The shift between fashion and film created a juxtaposition between performance and environment, which also plays on the concept of change, as seen in the shoot.
The main concept of the shoot is the juxtaposition between the past and the present. Fashion in the current day has a more structured approach, depending on specific details and data. The shoot, however, relies more on instinct and environment, reminiscent of a day when image-making depended on timing and not precision.
The juxtaposition between structure and instinct has also been evident in her career, especially in her more recent endeavors, specifically in the launch of her beauty brand, Rose Inc. The brand, which focuses on specific routines and aesthetics, plays on a more structured approach, which is a stark difference from the shoot.
