TV Shows Influencing Fashion have become one of the most unexpected yet powerful forces in shaping modern style. While fashion has always served as a form of self-expression, reflecting who we are and how we view the world, television has recently stepped into the spotlight. From the polished retro aesthetic of Mad Men to the bold, boundary-pushing vibe of Euphoria, TV shows are now redefining the style conversation, influencing what we buy, wear, and admire.
A brief overview
Mad Men and the ’60s Revival
When Mad Men hit screens in 2007, it wasn’t just the sharp writing or compelling characters that drew people in — it was the stunning attention to mid-century fashion. Suddenly, pencil skirts, tailored suits, and A-line dresses made a comeback. Designers took note, and soon, elements of 1960s fashion appeared in modern runway collections.
But the show’s influence didn’t stop at clothing. It revived an entire era’s aesthetic, from vintage-inspired accessories to retro hairstyles and makeup. Mad Men reminded us that classic elegance never really goes out of style.
Gossip Girl fashion trends
Fast forward to Gossip Girl, the early 2000s teen drama that doubled as a weekly fashion show. Characters like Blair Waldorf and Serena van der Woodsen became instant style icons, blending designer pieces with attainable high-street fashion in a way that felt aspirational yet accessible.
The show’s genius was in how it married luxury with real-life styling — viewers could emulate the looks without breaking the bank. Thanks to Gossip Girl, preppy plaids, headbands, and layered chic became the look for a generation.
Game of Thrones: Medieval Meets Couture
Fantasy series like Game of Thrones may feel worlds apart from the fashion runways, but their influence has been undeniable. The show’s dramatic costuming reignited interest in medieval and Renaissance-inspired fashion. Flowing gowns, intricate embroidery, rich textures, and bold leatherwork began appearing in designer collections, proof of how fashion inspired by TV shows can bring fantasy to life in the most stylish ways.
It’s a powerful reminder that storytelling through costume design can influence even high fashion’s most avant-garde expressions.
Euphoria and Gen Z Expression – TV Shows Influencing Fashion
No recent show has made waves in fashion and beauty quite like Euphoria. With its striking blend of vintage and modern aesthetics, bold color palettes, and unapologetically gender-fluid styling, it became a visual playground for Gen Z’s self-expression.
At the heart of Euphoria Gen Z fashion is a celebration of individuality, where experimental makeup, layered textures, and fearless styling choices not only revived Y2K trends but also pushed back against traditional norms, leaving a lasting impression far beyond the screen.
From Screen to Sidewalk
What makes these shows truly influential is how their style moves from the screen into everyday life. Platforms like Instagram, Pinterest, and TikTok are filled with fans recreating outfits and beauty looks inspired by their favorite characters. Retailers have caught on too, launching collections directly influenced by TV fashion moments.
This full-circle loop from screen to social to shopping cart reveals just how powerfully visual storytelling can shape the way we dress, express ourselves, and connect with identity.
TV shows influencing fashion aren’t just setting trends; they’re weaving style into the narrative itself. In the end, television doesn’t just tell stories—it dresses them, and in doing so, it redefines how we tell our own.
